Guaranteed to be this spring’s most polarizing beverage.
By Shay Spence
In the most unlikely collaboration since Ed Sheeran and Andrea Bocelli, Peeps has partnered with Pepsi to create Marshmallow Cola, which comes in a three-pack of cute little 7.5-oz. cans.
Sadly, these won’t be available on grocery store shelves this year, but fans can enter the sweepstakes to win some by hashtagging “#HangingWithMyPEEPS” on their social media photos.
More specifically, the prompt tells you to share photos enjoying your favorite springtime activities—”in a safe, socially distant manner,” of course.
We got a first taste of the drink and can confirm that it does, in fact, taste like marshmallows—with a flavor that’s vaguely reminiscent of Lucky Charms.
The soda’s 7.5-ounce mini-cans will come in three colors: pink, blue and yellow, just like Peeps’ signature marshmallow chicks.
The drink will only be available for a limited time, but fans won’t be able to pick up the soda in the grocery store. Instead, they’ll have to enter the companies’ #HangingWithMyPEEPS sweepstakes.
Until March 31, fans can post pictures of themselves on Twitter and Instagram “enjoying their favorite springtime activities — in a safe, socially distant manner,” the announcement said.
According to the sweepstakes rules, Pepsi will award 10 grand prizes, which include special edition three-packs of the soda.
The company will also award 3,160 first prizes, which will include three cans of the Pepsi x Peeps soda, as well as a five-pack of Peeps marshmallows, the rules said.