Guaranteed to be this spring’s most polarizing beverage.

By Shay Spence 

Spring is in the air and Easter is just a week and a half away, which means we are well past due for an insane new Peeps flavor—but this year, they’re making a splash in soda form.

In the most unlikely collaboration since Ed Sheeran and Andrea Bocelli, Peeps has partnered with Pepsi to create Marshmallow Cola, which comes in a three-pack of cute little 7.5-oz. cans.

Pepsi announced Thursday that it has partnered with Peeps to release a limited-time marshmallow-flavored soda. (PRNewsfoto/PepsiCo)

Sadly, these won’t be available on grocery store shelves this year, but fans can enter the sweepstakes to win some by hashtagging “#HangingWithMyPEEPS” on their social media photos.

More specifically, the prompt tells you to share photos enjoying your favorite springtime activities—”in a safe, socially distant manner,” of course.

According to the announcement, the Pepsi x Peeps drink “combines the crisp, refreshing taste of Pepsi cola with the pillowy-soft and sweet Peeps Marshmallow flavor.”

We got a first taste of the drink and can confirm that it does, in fact, taste like marshmallows—with a flavor that’s vaguely reminiscent of Lucky Charms.

The soda’s 7.5-ounce mini-cans will come in three colors: pink, blue and yellow, just like Peeps’ signature marshmallow chicks. 

The drink will only be available for a limited time, but fans won’t be able to pick up the soda in the grocery store. Instead, they’ll have to enter the companies’ #HangingWithMyPEEPS sweepstakes.

Until March 31, fans can post pictures of themselves on Twitter and Instagram “enjoying their favorite springtime activities — in a safe, socially distant manner,” the announcement said. 

According to the sweepstakes rules, Pepsi will award 10 grand prizes, which include special edition three-packs of the soda. 

The company will also award 3,160 first prizes, which will include three cans of the Pepsi x Peeps soda, as well as a five-pack of Peeps marshmallows, the rules said.

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