by Chris Gardner

A pioneer of the shop-in-shop concept, his ivy-covered store on Melrose became a place where celebrities and fashionistas mixed and mingled.

Fred Segal, the retail giant who helped shape the fashion and cultural landscape in Los Angeles by launching new designers and providing threads for A-list clientele like The Beatles, Diana Ross, The Jackson 5 and Angelina Jolie, has died. He was 87.

Segal died Thursday of complications from a stroke at Providence Saint John’s Health Center in Santa Monica, a publicist announced.

“In 1961, Fred Segal created a retail scene that defined Los Angeles fashion and sparked a revolutionary shift in style that has transcended the last six decades. Fred Segal pioneered the shop-in-shop concept and experiential retail, resulting in a brand built on heritage, inclusivity and love that changed the face of retail forever,” Segal’s company said in a statement.

MALIBU, CA – MAY 07: Fred Segal and Tina Segal attend “Hang Ten” Malibu Boys And Girls club anniversary celebration at La Villa Contenta on May 7, 2011 in Malibu, California. (Photo by Brian To/FilmMagic)

The first Fred Segal store opened in 1961 in West Hollywood and quickly attracted a high-profile clientele. The Beatles, Diana Ross, Bob Dylan and Farrah Fawcett were among those that flocked to the brand early on. Even Elvis Presley’s wardrobe was designed by Segal for a number of years.

Known for its ivy-covered flagship store on Melrose Avenue, Fred Segal’s the still-open Mauro’s cafe has been a decades-long haunt for soft-power lunching, attracting tourists and celebrities alike. Many a starlet was seen carrying a tiny dog to and from the storefront.

‘In 1961, Fred Segal created a retail scene that defined Los Angeles fashion and sparked a revolutionary shift in style that has transcended the last six decades,’ a statement read; Fred seen here at a private charity event in 2009

Survivors include his wife, Tina; five children, 10 grandchildren, two great-grandchildren, two stepchildren and a step-grandson.

Donations in his name can be made to the Segal Family-United World Foundation at 10960 Wilshire Blvd. Suite 1100 Los Angeles, CA 90024.

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