By Kerry Justich / yahoonews

Source: YahooNews

Kendall Jenner announced her latest business venture on Tuesday with a post on Instagram explaining her years-long process of creating “the best tasting tequila.” But after releasing the first images of the product named 818 after the area code of her hometown of Calabasas, Calif., people across the internet began to criticize the 25-year-old, calling it “gentrification.”

Lucas Assis, a Los Angeles-based bartender from Brazil who has experience in the tequila industry from his wife’s family in Mexico, tells Yahoo Life that he was “disappointed but not surprised” when he caught wind of Jenner’s new brand.

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