General Mills denied the shrimp tails and other strange findings came from its facility, but Karp and his wife, actress Danielle Fishel, are skeptical.
By David Moye
Ah, it’s morning and time to pour a nice bowl of sweet Cinnamon Toast Crunch. But then, what’s that? Is it a sugar cluster? A misguided square? No. It’s a shrimp tail — an empty shrimp tail coated in toasty bits.
Twitter users are scratching their heads over a Los Angeles man’s claim that he found shrimp tails in his Cinnamon Toast Crunch — and the cereal maker’s explanations for the alleged findings.
Jensen Karp, a writer and TV producer, contacted the Cinnamon Toast Crunch Twitter account Monday after he claimed to discover the fishy-looking items in his cereal.
At first, the cereal’s social media team apologized and asked for more information.
We’re sorry to see what you found! We would like to report this to our quality team and replace the box. Can you please send us a DM to collect more details? Thanks!— Cinnamon Toast Crunch (@CTCSquares) March 22, 2021
The Cinnamon Toast Crunch Twitter account then claimed that what Karp thought were shrimp tails were actually “an accumulation of cinnamon sugar.”
After further investigation with our team that closely examined the image, it appears to be an accumulation of the cinnamon sugar that sometimes can occur when ingredients aren't thoroughly blended. We assure you that there's no possibility of cross contamination with shrimp.— Cinnamon Toast Crunch (@CTCSquares) March 22, 2021
On Tuesday, Jensen tweeted he was taking the tails to a lab to be tested for DNA to see if they were really shrimp.
Cinnamon Toast Crunch put out a statement saying whatever Karp found in his cereal didn’t occur at any of its facilities, and told customers who encountered similar findings to reach out.