By aljazeera.com / aljazeera.com

Sales of Lego sets surged last year as more children stayed home during global pandemic lockdowns and parents bought the colourful plastic bricks to keep them entertained through days of isolation.

Lego Group, a privately-held Danish company, said its net profit rose 19 percent to 9.9 billion kroner ($1.6bn) as sales jumped 21 percent and it grew its presence in its 12 largest markets.

Lego, which on top of its sets also earns money from video-game apps, seems to be one of the businesses – like online retailers and technology companies – that were well placed to earn money from the massive disruptions in society worldwide during the coronavirus pandemic.

CLICK HERE FOR MORE

close

LEAVE A REPLY

Please enter your comment!
Please enter your name here