By Emma Alpern/Cubed

Construction is nearing an end on the Margaritaville Resort in Times Square, prompting the revelation that New York City will soon reside in the Margaritaville universe.

The 32-story tower is musician turned leisure capitalist Jimmy Buffett’s second attempt to breach the city, following an ill-fated Broadway musical that ran for six months in 2018. Initially slated to open in fall 2020, the resort will now debut in late spring, according to the official Margaritaville website.

Can Buffett, who has about 22 resort properties across the U.S. and the Caribbean, bring the beach to Times Square at the tail end of the pandemic? 

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